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BBC Global News x IAB Digital Upfronts 2019
Date and time
Location
BBC Broadcasting House
Portland Place London W1A 1AA United KingdomDescription
THE GUESTLIST IS NOW CLOSED. HOWEVER, IF YOU HAVE RECEIVED A PERSONAL INVITATION FROM US, PLEASE SPEAK TO YOUR BBC CONTACT TO CONFIRM YOUR PLACE.
This Upfronts event is relevant to you if you work for a brand or agency who have an international remit.
In a noise-addicted world, with limitless choice, having an authentic voice is vital for media organisations and brands to fully engage audiences and customers.
At this year’s BBC Global News x IAB Digital Upfronts we will be joined by someone who epitomises authentic voice, journalist and documentary maker Louis Theroux, as well as previewing a range of exciting new products and platforms enabling you to target valuable BBC World News and BBC.com audiences.
You will also be the first to hear about our latest thought-leadership study, which gets under the bonnet of branded podcasts and uses neuroscience to measure advertising effectiveness in the audio space.